When an individual decides to sell a property, the key to getting fair market value for that property is exposure. When individuals try to “go it alone”, they may restrict the potential market to a very select group of people (friends, neighbors and direct contacts); to only those who may see their sign; those who see an ad, depending on where and how often it’s advertised, to those people who happen to see it on the Internet – if in fact it’s put on an Internet site and so long as the public knows about the site.
However, if that same individual lists with a REALTOR® on MLS®, he or she is pledge maximum exposure of the property because of the Multiple Listing Service® itself. It’s posted on Canada’s premier real estate web site at www.realtor.ca which is a number one starting point for many Canadians in their search for a new home. Access is anytime of day, seven days a week, world wide!
During the first half of 2009, according to Comscore, an independent internet auditing company, there has been an average of 2.66 million unique visitors for January of 2009 and 2.71 million for February 2009. The average pages per visitor for January and February was 55.
REALTOR.CA features easy ways to look for properties, including interactive mapping by Microsoft Virtual Earth to help customize your search areas. Just select the neighbourhood or region you want, and you’ll see all the MLS® properties available there. When you sell or list a property on www.windsorrealestate.com your property is getting maximum marketing exposure to over 94,000 REALTORS® across Canada. In spite of the many do-it-yourself marketing programs available to today’s savvy consumer, the best chance to sell, the best chance to buy and the best chance to find and research an a property, is still the Multiple Listing Service® (MLS®).
For more information or to find out how to put the power of the Multiple Listing Service® (MLS®) to work for you please contact me at (519) 817-5588 or e-mail to chris@prudentialselect.ca
Article coutresy of The Windsor-Essex County Real Estate Board, a proud member of The Canadian Real Estate Association (CREA).