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How Are The Free Real Estate Blogs Working Out?

January 8, 2011 by · Leave a Comment 

We have been offering free real estate blogs since November 2010 and many have signed up and have initiated blogs. For the vast majority of signups however, it stalls at that point.

The vast majority of blogs have just one post or worse – none. I have been a bit surprised at how few people actually complete the “About” section to change the generic instructions into information about themselves. Even those who have made a post or two have neglected to personalize the information.

As I mentioned in the initial posts about the free blogs being made available, you will need to actually write in the blog on a regular basis to appreciate results. Those who set up a blog and make one post and leave it at that will not see that post ranking in search engines and are really just wasting their time.

I get the feeling that many are treating the free blog as a way to make just one “doorway” page that targets a specific key phrase. That will not work. Neither will setting up the blog and waiting to see if it will rank before personalizing it and writing posts. Once again, you will need to write in the blog on a regular basis if you want to see results.

The 5% or so who are using the free blog the way it should be used are seeing results. Their blog posts rank on the first page in Google even for highly competitive and somewhat generic terms that are hard to rank for.

Because is considered to be an authority site, it is easier to have a blog and articles within the blog rank highly in search engines. This site allows your efforts to be rewarded in a greater way than on any other real estate blog site and faster than if you developed your blog in a unique new domain yourself.

One thing that is apparent is that the vast majority of REALTORS may not have the knowledge and/or time to really make their blog and blog posts rank in search engines. At a minimum, some thought has to be given to the titles used for the blog and articles and the “About” section has to be personalized.

Some have expressed demand for a monthly paid option that offers help in setting up, managing, and optimizing the blog and having posts optimized on an ongoing basis. We are getting closer to offering that option as the need is definitely there. Those using the fully managed option would then just have to concern themselves with writing a few paragraphs on a semi regular basis to enjoy the benefits of being a successful blogger.

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